For a long time, content marketing has been only for elite marketing who have the patience and technical know-how to build a site from scratch and also write in a way that the search engine would appeal to.
Not anymore. In today’s online world anyone who follows a few simple steps within their written content can also benefit from the influx of traffic Google and other search providers will give them.
In this article, I will give you an outline of what to follow every time you write so you can almost guarantee your content will be indexed and ranked.
Shall we begin?
Identifying The Proper Keywords And Phrases
Having the proper keywords and phrases within your content is what will help your content be found on search engines.
People searching on Google, Bing and Yahoo will either type in the exact words you have in the title of your article or something similar. and the search engine will then show them the best and most relevant content it deems worthy.
Optimize your website’s structure and navigation
Make it easy for search engines and users to understand and navigate your website. I come across so many sites that have a bad design and layout.
That is why I recommend using WordPress which is already loaded with optimized themes like Generete Press that will save you time and technical know-how to make your sites readable to the search engine content crawlers.
There is no need to go about trying to learn how to design your own site nowadays. Even if you pay a so-called professional you are risking that the structure of your site not fit the criteria Google uses to determine if a site is fit for the rankings.
Use header tags appropriately
Header tags help to organize your content and make it easier for users and search engines to understand the hierarchy of your information.
It separates your content into bite-size chunks so your readers know what is just ahead for them to read and helps speed up the process to find specific information that is being searched for.
Optimize your website’s content
Use relevant keywords in your website’s content, but be sure to use them naturally and avoid keyword stuffing.
If you are writing naturally your content will always contain relevant keywords as the conversation will go from one topic to another informing your reader.
Keeping the conversation going is the key to writing great content and maintaining your visitors engaged and happy to come back again.
Use alt tags to describe images
Alt tags help search engines understand the content of images on your website. Not every article has to contain images in my opinion only when you have enough content to take its place.
Images do play a role in on-page SEO and many will argue that they are a must but in my experience articles that have great content will rank just as good if not better sometimes than articles with images.
Besides, if you want to look at pretty pictures we go to Instagram. If we want to get quality information we go to search engines.
Create high-quality backlinks
Backlinks from reputable websites can help to improve your website’s visibility and ranking in search results.
Use social media:
Social media platforms can help to drive traffic to your website and improve your visibility in search results.
Make sure your website is mobile-friendly:
With more and more users accessing the internet from mobile devices, it’s important to ensure that your website is mobile-friendly.
Monitor and analyze your results:
Use tools such as Jaaxy to track your website’s performance and identify areas for improvement.
Use long-tail keywords:
Long-tail keywords, which are more specific and often longer phrases, can be less competitive and more effective at driving targeted traffic to your website.
Use internal linking:
Internal linking, or linking to other pages on your own website, can help search engines understand the structure of your website and improve its visibility in search results.
Use external linking:
Linking to reputable, high-quality websites can help to improve your website’s credibility and visibility in search results.
Use meta descriptions:
Meta descriptions are short descriptions that appear in search results and can help to improve the click-through rate (CTR) of your website.
Use social media meta tags:
Social media meta tags, such as Twitter’s “twitter:card” and “og:image” tags, can help to optimize your website’s appearance when shared on social media platforms.
Use a sitemap:
A sitemap is a list of all the pages on your website and can help search engines to discover and index your content.
Use structured data: Schema
Structured data, such as schema markup, can help search engines to understand the content of your website and improve its visibility in search results.
Use a clear and descriptive URL structure:
A clear and descriptive URL structure can help search engines to understand the content of your website and improve its visibility in search results.
Use a fast and reliable hosting provider:
A fast and reliable hosting provider can help to improve your website’s loading speed and overall performance.
Use a content delivery network (CDN):
A CDN is a network of servers that can help to improve your website’s loading speed and performance by serving static assets from a location that is closer to the user.