Breaking the Mold: Making Money on TikTok Without a Following

JR Estrada |

TikTok is a social media platform that has taken the world by storm. With over 800 million active users worldwide, it is one of the most popular apps on the market. TikTok allows users to create short-form videos that are between fifteen seconds to one minute long.

These videos can be anything from dances, lip-syncing, comedy skits, or educational content. The app’s popularity stems from its ability to keep users engaged with creative and entertaining content.

As a result, many people are flocking to TikTok hoping to strike it rich and become an influencer. However, making money on TikTok isn’t as straightforward as it seems.

Typically, making money on the platform requires you to have a large following since most brands look for influencers who can reach a large audience. Fortunately, there are alternative ways you can make money without having millions of followers.

The Challenges of Making Money on TikTok

While TikTok is an excellent platform for creative expression, monetizing your account is often challenging since many brands and sponsors want influencers with at least 100k followers or more. This means those who don’t have a sizable following may feel discouraged from trying to earn money through their content. However, there are alternative ways that allow creators to earn income without having millions of followers such as participating in challenges or utilizing affiliate marketing.

Why You Should Care About Making Money on TikTok

You might be wondering why you should even bother trying to make money on TikTok if it’s so hard? The answer lies in the potential rewards that come with success.

Earning an income through your social media platform may sound like a pipe dream; however, some successful influencers make up to $200k per sponsored post! Additionally, creating content for your account can be fulfilling and enjoyable while also providing financial stability.

Alternative Ways to Earn Money on TikTok

Thankfully, you don’t have to let the number of followers discourage you from earning money on TikTok. Here are alternative ways to make money on the app:

Participate in TikTok Challenges

Challenges are one of the most popular features on TikTok, with some gaining millions of views worldwide. Participating in a trending challenge can increase your visibility and potentially lead to sponsorships or brand deals.

Utilize Affiliate Marketing

Affiliate marketing is another effective way to earn income without having a large following. You can find products related to your content niche and promote them in your videos.

Create Sponsored Content for Businesses

Some businesses may be interested in paying influencers with smaller followings for sponsored content since they offer lower rates than those with large followings. You can reach out to businesses directly and negotiate payment rates.

Offer Services through TikTok

You can also use the platform as a means of promoting services such as video editing, graphic design, or music production. You could create a portfolio showcasing your work and advertise it through your content.

While making money without large followers may be challenging initially, it’s not impossible. With creativity and persistence, anyone can earn money through their passion for creating engaging content on Tiktok.

The Power of TikTok Challenges

TikTok challenges are one of the most popular features of the app. These challenges are typically created by users or brands with the goal of encouraging others to participate in a specific dance, trend, or activity.

Participating in these challenges can be a fantastic way to gain visibility and potentially even lead to sponsorships or brand deals. One reason why participating in challenges can be so effective is that they tend to go viral quickly.

When you join a challenge, your video will typically appear alongside all other videos that use the same hashtag. As more and more people participate in the challenge, it becomes increasingly likely that your video will be seen by thousands or even millions of people.

To find popular TikTok challenges, simply search for hashtags related to your niche or interests. You can also browse through your “For You” page to see what other users are posting and participating in.

Tips for Participating in Challenges

When participating in TikTok challenges, there are a few things you can do to increase your chances of success: 1. Pay attention to timing: Participate early on when the challenge is still trending.

As more people participate, it becomes harder for individual videos to stand out. 2. Add your own twist: While it’s important to follow the basic guidelines of a challenge, don’t be afraid to add your own unique spin on things as well.

3. Use relevant hashtags: Make sure you’re using not only the specific hashtag associated with the challenge but also any other relevant hashtags related to your niche. 4. Engage with other participants: Like and comment on other videos from users who have already participated in the same challenge as you.

Branding Opportunities

If you’re able to create an outstanding video for a given challenge and gather enough views/likes/comments then companies who often monitor this space, may approach you for sponsored content or partnerships. In this case, you will be a micro-influencer to create brand awareness and promote products/ services to your followers through your social media.

Remember, the more unique and entertaining your video is, the better. Even if you don’t land a sponsor from participating in a challenge, simply increasing your visibility on TikTok can lead to new opportunities down the line.

If you’re looking for ways to make money on TikTok without a large following, participating in challenges is an excellent place to start. By putting yourself out there and engaging with other users on the platform, you may be able to gain valuable exposure that could eventually lead to paid opportunities.

Utilize Affiliate Marketing

Affiliate marketing is another way to make money on TikTok without having a large following. Simply put, it involves promoting products or services and earning a commission for each sale made through your unique referral link. Many businesses have affiliate programs that you can join for free, and once you’re accepted, you’ll receive a special link to promote their products.

Explanation of how affiliate marketing works on TikTok

To incorporate affiliate marketing into your TikTok content, you can create videos promoting the products or services and include your referral link in the video caption. Be sure to disclose that you’re using an affiliate link in accordance with FTC guidelines.

You can also use the swipe-up feature if you have a verified account or if you have over 10k followers. This feature allows viewers to swipe up on your video and be taken directly to the product page through your referral link.

Another option is to create a bio page with links to all of the products or services you’re promoting. You can then include this page in your video captions so viewers can easily access it.

Suggestions for finding products to promote and how to incorporate them into content

When choosing products or services to promote, it’s important to select ones that are relevant to your niche and audience. For example, if you create makeup tutorials, consider promoting makeup brands or beauty subscription boxes.

You can find businesses with affiliate programs by searching online or using affiliate networks such as ShareASale or ClickBank. It’s important to read the terms and conditions of each program carefully before joining, as some may have specific requirements for promotion.

When incorporating affiliate links into your content, be sure not to spam your audience with constant promotions. Instead, focus on creating high-quality content that showcases the product in an authentic way and provides value to your viewers.

Consider sharing personal experiences with the product or creating a tutorial that shows viewers how to use it effectively. This will not only make your content more engaging, but it will also increase the likelihood of viewers making a purchase through your referral link.

Overall, affiliate marketing can be a great option for making money on TikTok without having a large following. By promoting products or services that align with your niche and creating high-quality content, you can earn commissions on each sale made through your unique referral link.

Create Sponsored Content for BusinessesHow Businesses May Be Interested in Paying Influencers with Smaller Followings for Sponsored Content

While having a large following on TikTok is an advantage, it’s not the only way to make money on the platform. Many businesses are aware of the potential of working with micro-influencers who have smaller followings but a more engaged audience.

The idea behind this strategy is that these influencers may have a more loyal and interested following, which means they can still make an impact when promoting a brand or product. As a result, many businesses may be interested in paying influencers with smaller followings to create sponsored content.

This can include anything from creating posts about products or services to producing sponsored videos or live streams. If you have a niche audience that aligns well with certain brands, you may be able to make money through sponsored content even if you don’t have thousands of followers. Tips for Reaching Out to Businesses and Negotiating Payment

If you’re interested in creating sponsored content for businesses on TikTok, there are several steps you can take to increase your chances of success. Here are some tips: 1. Identify brands that align well with your niche: It’s important to find brands that fit well with your content and audience.

This will make it easier for you to create compelling sponsored content that resonates with your followers. 2. Reach out directly: Once you’ve identified some potential brands, reach out directly via email or through social media channels like Instagram or Twitter.

Be sure to highlight why you think their brand would be a good fit for your audience and what kind of sponsored content you can offer. 3. Negotiate payment: When negotiating payment, keep in mind that rates can vary depending on the size of your following and other factors like engagement rates and conversion rates (i.e., how many sales are generated from your sponsored content).

Be upfront about your rates and be willing to negotiate based on the needs of the business. 4. Be transparent: Finally, be transparent about your sponsored content.

Make sure to disclose that the content is sponsored and follow TikTok’s guidelines for branded content. This will help build trust with your audience and ensure that you’re following ethical standards for influencer marketing.

Overall, creating sponsored content for businesses can be a great way to make money on TikTok without having a large following. By focusing on building relationships with brands and creating high-quality, engaging content, you can increase your chances of success in this area.

Offering Services on TikTok

Are you skilled in video editing, graphic design, or music production? Why not offer your services on TikTok? Many content creators are looking for ways to enhance their content, and they may be willing to pay for your services.

Suggestions for Offering Services

To offer services through TikTok, start by determining what you’re good at and what types of services you can offer. Then, create a portfolio of your work that highlights your skills.

You can create a separate TikTok account dedicated to showcasing your work or include links to your portfolio in the bio of your main account. Once you have established yourself as a service provider, make sure to stay updated with any trends or changes within the platform that could impact how users engage with content.

Collaborate with other creators and businesses to expand your reach and attract more clients. Some examples of common services offered on TikTok include video editing for short-form videos, creating custom graphics or illustrations for businesses, and producing original music tracks for content creators.

Promoting Your Services Effectively

Promoting your services effectively is crucial in attracting potential clients. One way to promote is by adding a call-to-action (CTA) in the captions or video itself encouraging viewers to contact you for more information about your services. You can also utilize popular hashtags relevant to the type of service you offer so that people searching those topics can easily find you.

Creating engaging and informative content related to the service you provide is another strategy that can help showcase the quality of work potential clients would receive from hiring you. Another effective promotion tip is collaborating with other creators who may require similar services as yours; this way, their followers could potentially become yours as well.

Pricing Your Services

Pricing your services correctly is important when offering them on TikTok. It’s essential to research and understand what other providers charge for similar services. Make sure to offer competitive pricing, but also ensure that you’re not undervaluing your skillset.

Consider offering different pricing packages such as a one-time service or a package deal for multiple services. This can give clients the option to choose what works best for their needs and budget.


Offering your services on TikTok is a great way to earn money while sharing your skills with the world. By showcasing your portfolio, collaborating with others, and promoting effectively, you can attract potential clients and establish yourself as a reliable service provider on the platform. Remember to price your services competitively and always strive for quality work that will keep clients coming back for more.


Making money on TikTok without a large following may seem like a daunting task, but it’s definitely possible with the right strategies and persistence. By participating in popular challenges, utilizing affiliate marketing, creating sponsored content for businesses and offering services through the app, you can start earning money even without having millions of followers. Remember that success on TikTok takes time and effort.

It’s important to experiment with different strategies and find what works best for you. Don’t give up if you don’t see results right away – keep creating engaging content and building your brand.

Recap of the Various Ways to Make Money on TikTok Without a Large Following

One way to make money on TikTok without followers is by participating in popular challenges. This can increase your visibility and potentially lead to sponsorships or brand deals. Another option is utilizing affiliate marketing by promoting products within your content.

Creating sponsored content for businesses is another avenue to explore if you have niche expertise or skills that are valuable to brands. Offering services through the app such as video editing or music production can be lucrative for those with specialized skills.

Find What Works Best For You

It’s important to remember that making money on TikTok requires patience and persistence. There’s no single “right” approach – different strategies work best for different people based on their interests, skills, style of content creation and audience engagement.

Don’t be afraid to try new things – even if they don’t work out initially, they can still provide valuable insights into what does work for you over time. Keep experimenting until you find what works best!

Persistence Is Key

The most successful people on TikTok didn’t get there overnight – they put in time and effort consistently over weeks, months or even years before seeing significant results. Don’t get discouraged if things aren’t happening as quickly as you’d like – persistence pays off in the end. Keep creating quality content and engaging with your audience, and you’ll eventually start to see success.

Good Luck!

Making money on TikTok can be a fun and rewarding experience – just remember that it takes time, effort and persistence to get there. Don’t be afraid to try new things, experiment with different strategies and find what works best for you.

With a bit of luck and a lot of hard work, who knows? You might just become the next TikTok sensation!

JR Estrada is a bilingual freelance writer and experienced affiliate marketer. He enjoys sharing tips & tricks that will help you reach your business goals sooner than later.

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